Willow Direct - Wholesale Wicker Baskets and Basketware for Trade

A B O U T   W I L L O W   D I R E C T

Who we are

Willow Direct, the UK and Europe’s leading basketware wholesaler, combines over 30 years of experience in the basket trade to bring together a range of the highest quality products made by skilled craftsmen from sustainable, natural materials.

Where we work

Based in the heart of England, we supply wholesale to businesses of all sizes throughout the UK, Ireland, mainland Europe and around the world.

What we do

Working closely with our customers, understanding their needs and requirements, and staying ahead of the latest trends in retail; we provide not only traditional hampers and wicker picnic baskets but also stylish, contemporary homeware and storage baskets. With an ever-changing market, our product range continues to grow and evolve year-on-year.

How we create it

When we design and create our products it’s important for us to uphold our ethical and ecological values. Our factory in China is one of a very select few which has attained SEDEX accreditation and ISO 9001, where basic human and labour rights, the development of safe and decent working conditions and improved general standards of living meet, or exceed, required international standards.

We ensure that all the willow used to produce our basketware is coppiced from fast-growing regenerating crops that are cultivated solely for this purpose, sustaining traditional farming methods without the use of chemical application.

How we supply to you

Our head office is in Wirksworth, Derbyshire, and all our warehouses are located nearby. With multiple containers arriving from our factory every week, we keep our warehouses full. This means the majority of the products we offer on our website are available all year round. High volume stock quantities, low minimum orders and flexible methods of delivery/collection (including drop-shipping) mean shopping with us couldn’t be easier - no matter what size the order.


Willow Direct Ltd

Ravenstor Road,
Wirksworth, Derbyshire, DE4 4FY

Telephone: 01629 823885
Email: sales@willowdirect.com

Open Monday-Friday 9am-5pm

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